THE BRAND EDGE

You shouldn't have to re-convince yourself you're good at this every time you market your business.

The Brand Edge gives you the positioning clarity to show up with confidence

so you know why you win, what to say about it, and where to focus

without second-guessing your message.

Unlock your edge,
not a persona.

The Brand Edge is a 4-week intensive where we clarify your positioning, so your marketing finally reflects why you win - and you know exactly what to say,
where to focus and how to grow.

Not some polished version of you that sounds good on paper.
Not a persona shaped by what's trending.

You. The way you actually think, work, and get results.

We dig into how you understand your customer, the instincts you've built
through real experience, and the perspective that already works,
then turn that into positioning that's clear, confident, and built to scale.

This is where you stop building around what you do
and start building around who you actually are.

Real Talk...

I know you're scanning this page wondering if this is actually going to solve the problem.
So I made you a quick video that explains what this work really is and why it matters more than you think.

You shouldn't need to rethink your entire brand position just to write an Instagram post.

But here you are (again) staring at a blank screen, wondering...
Do I talk about what I do, or who I help, or why I'm different?
Should this sound more strategic?
More personal? More like... me?

And it's not just social media.
It's every sales call where you fumble through your intro.
Every website update that turns into a full rebrand in your head.
Every pitch where you sound less clear than you actually are.

You're not confused about your work. You're confused about your positioning.

There's a reason clients choose you, trust you, and get results with you, but because you haven't fully identified what that reason is, you're constantly reverse-engineering it every time you need to show up.

So, let's fix that...

The Brand Edge is where you stop guessing. We unlock the edge that makes you uniquely capable, so your marketing has a backbone and you can finally build momentum instead of burning energy on the same internal debate.

How The Brand Edge Works:

The Brand Edge isn't a content plan or a one-time positioning exercise.

It's a 4-week strategic intensive where we clarify how your business is positioned, so decisions stop competing and direction becomes obvious. By the end of four weeks, you’re no longer looking to me for direction, you’re leading from your own.

This work asks you to think differently about your business, not do more inside it.

We'll move through four core areas that shape how your business runs:

1. Orientation & Clarity

We define what matters now, what doesn't, and the decision filters you'll use going forward, so you stop re-deciding your priorities every week and can actually build momentum.

2. Offer & Positioning

We clarify what you're selling, how it ladders, and where confusion or over-delivery is costing you clarity and revenue. You'll walk away knowing exactly what you offer, who it's for, and how to talk about it without second-guessing yourself.

3. Marketing With Intent
We translate your edge into a clear marketing direction - what to say, where to show up, what to prioritize - so you're not starting from scratch every time you need to post, pitch, or explain what you do.


4. Scale & Sustain
We simplify your systems, reduce decision fatigue, and build the infrastructure your business needs to grow without adding complexity or burning you out in the process.

This isn't work you do and forget about.

Your Edge becomes the backbone of every decision you make - what content you create, how you position your offers, how you talk to clients, where you spend your time.

This is clarity that changes how your business operates going forward.

What This Is (And What It's Not)

This Is:

  • A place to think clearly about your business - with structure, feedback, and someone who sees what you can't see yet

  • Direct access when decisions matter - not a forum where you wait days for a response

  • Brand work that compounds over time - the clarity you build here guides everything you do next

It's Not:

  • A self-paced course - this is live, intensive work with real support

  • A content library - you're not sorting through modules hoping something clicks

  • A community designed to keep needing your hand held - this is designed to give you clarity and get you out, not keep you dependent

Inside The Brand Edge

Initial 1:1 Strategy Call

Every member begins with a private strategy call to ground the work in your real business - your priorities, your positioning, and the decisions currently on your plate. This is where we set the strategic frame for our work together, so you’re moving forward with clarity from day one.

Weekly Live Sessions

A standing weekly working session where we look at your real decisions, real priorities, and real positioning, in motion. This is not a presentation or a hot seat. It’s shared strategic thinking in real time.

Rotating Strategic Themes

We'll move through rotating themes - clarity, positioning, marketing alignment, and sustainable growth - so the work stays focused.

Themes repeat monthly, allowing you to enter at any point and apply the work to what matters most in your business right now.

Strategic Slack Access for Real Time Alignment

Between calls, you’ll have access to a private Slack channel for quick decision checks, context questions, and alignment support, so you’re not carrying everything alone or second-guessing in isolation.

No fluff. No Recycled Formulas.

You’re deep in the business, maybe too deep.

Decisions feel personal instead of directional.
Marketing feels like effort instead of expression.
And the bigger the vision gets, the easier it is to feel scattered by it.


You know there’s something unique about how you think and work.
You just haven’t fully built your business around it yet.

So you stay in execution mode, doing what needs to be done,
without the space to lead from clarity.

Then you find your edge

Decisions stop feeling heavy.
Your message gets simpler because it’s finally coming from your core.

You move with confidence, not because you’re louder,
but because the direction is clear.

This is where your brand stops blending in

and leading.

This is for you if...

  • You’ve built something that works, but every decision still feels heavier than it should

  • You find yourself collecting ideas, saving posts, and wondering why nothing fully clicks

  • You know your marketing should feel more natural, but instead it feels like effort

  • You’re ready to stop borrowing language and start leading from your own point of view

  • You want someone in the room who can see the whole picture and help you decide what actually matters

This is for you if...

  • You want a step-by-step formula or a pre-built plan to follow

  • You’re looking for constant direction instead of developing your own judgment

  • You need accountability to do the work, not space to think about it

  • You’re in a season where execution support matters more than clarity

  • You’re not ready to slow down enough to decide what actually matters.

Hey, I'm Jordan

I’m a brand strategist who works at the decision level of growing businesses.

Before building my own practice, I spent years inside big-brand environments, where clarity isn’t optional, it’s how teams move, budgets get allocated, and growth actually happens. That experience shaped how I see strategy: not as ideas or inspiration, but as a way of orienting decisions so everything else gets lighter.

I built The Brand Edge for founders who already have momentum, but feel the weight of carrying every decision themselves. This isn’t about doing more marketing or finding the “right” tactic. It’s about stepping back, seeing the whole picture, and building your business around the way you actually think and lead.

My role inside The Brand Edge isn’t to give you answers, it’s to help you see what matters, trust your judgment, and lead with clarity as your business evolves.

Entry Into The Brand Edge

Founding Member Pricing

Initial 4-Week Intensive: $497

  • 1:1 Strategy Call

  • Weekly Live Sessions

  • Slack Support

Ongoing Membership: $67/mo

  • Weekly Live Sessions

  • Slack Support

  • After the 4-week immersion, your membership continues monthly. You can cancel anytime.

Founding members lock in this monthly rate for as long as they remain in the container.

Still Thinking?

A Few Things You Might Be Wondering

Clear answers so you can decide with confidence.

What happens after the 4-week intensive?

After your four-week intensive, The Brand Edge continues as an ongoing working space for strategic support.

The structure stays consistent including weekly calls and Slack access, but the focus shifts from orientation to application as you lead from your clarified edge.

You’re welcome to stay for as long as the space is useful. There’s no minimum commitment beyond the initial four weeks.

Do you focus on specific marketing channels?

The Brand Edge isn’t built around a single platform or tactic. We look at your business holistically - your offers, your audience, and how people experience your brand across touchpoints and make channel decisions from there.

This work draws on cross-channel strategy and planning, not one-size-fits-all advice. The goal isn’t to do everything, it’s to do the right things, in the right places, for your business.

Is this right if I’m still figuring out my offers?

Yes, as long as you’re not starting from zero.

The Brand Edge is designed for founders who have momentum but feel friction, whether that’s in how their offers fit together, how they’re positioned, or how clearly they’re communicating what they do.

If you’re still experimenting, refining, or sensing that something is misaligned, this work helps you see what needs to shift and what’s already worth building around.

What if I miss a call?

Calls are recorded and shared inside the Slack channel so you can catch up on your own time. And because Slack is available Monday through Friday for asynchronous support, you can still ask questions, share context, or get feedback when it actually works for you.

The Brand Edge isn’t about perfect attendance, it’s about staying oriented, even when your schedule shifts.

This is for business owners who want a clearer point of view, and the confidence to lead from it.

You’re not looking for more to do. You’re looking for decisions to feel clear instead of heavy.

If that’s where you are, The Brand Edge is open.

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